Link building guides
The same plain-English approach we’ve taken since 1998: what each thing is, why it matters, and exactly what to do about it.
How to Improve Your Link Popularity (the Competitor Method)
The link building technique we've taught since 1998, updated: find every site that links to your competitors, then earn those links yourself, step by step.
Link Building Tools: What You Actually Need in 2026
An honest guide to link building tools: free checkers, outreach software, and monitoring, with what each is for and what it costs.
How to Check Backlinks Free, in Under a Minute
Three ways to see who links to any web site (including competitors), what the numbers mean, and which metrics actually matter.
Backlink Monitoring: Know When You Gain or Lose Links
Why links quietly disappear, what lost links cost you, and how to watch new and lost backlinks without an expensive SEO suite.
Buying Backlinks: the Honest Guide to Risks, Prices & Alternatives
What link buying really costs in 2026, where the line is with search engines, and the white-hat alternatives that get the same result.
Backlink Audit: Find and Fix a Toxic Link Profile
A practical, step-by-step backlink audit: spot spam links, judge what's hurting you, and decide whether you need a disavow file.